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GUESS

Guess began in 1981 as a book of styles by Georges Marciano. Maurice, Georges brother, was first sought by Georges to help with product development. Armand and Paul, also Georges’ brothers, were in charge of distribution and advertising, respectively. Armand ran distribution. Paul created the advertising, all of it in-house. Georges designed the clothes, burnishing Guess’ signature style: stonewashed denim, lighter in color, softer and more form-fitting than the competitors. This initial chain of command later led to the earlier break-up of the brothers’ cooperation with Georges selling his share of the Guess company to his other brothers due to a disagreement in a choice of product distribution strategy…read more at wiki.org

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CALVIN KLEIN

Less is more: this is idea inspiring anyone attempting to create pure lines. It has always been central to the New York brand of Calvin Klein, which he founded in 1968 together with his friend Barry Schwartz. The brand represents a casual, metropolitan style, one with an American soul. In 70s a more practical idea of fashion started to gain ground: designers like Giorgio ArmaniCalvin Klein, Ralph Lauren and Halston began to create a more linear, subtle and sophisticated look, abandoning the style dictates of the previous decades. You can see the revolutionary “back to basics” that we associate with the 90s in Klein’s simple cottonread more at Vogue.it

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NEW ARRIVALS

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